B2b newsletters. (Did you just yawn?) We hear you! They’ve developed quite a bad rap with many people clicking delete or unsubscribe as soon as it hits their inbox. But fear not! When executed properly, b2b newsletters can deliver valuable information, genuine personality and a human touch that leaves your audience wanting to hear more. In fact, a recent study by Campaign Monitor found that for every $1 spent, email marketing can generate $44 in ROI (cha-ching).
