History has shown us that inspiration can come from the most unlikely of places. A bop on the head with an apple. A full bath. Even googling the phrase ‘hurdlers without hurdles’ can provide it.
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For b2b marketers, you don’t need to spend all night wildly googling, practising zen meditation or communing with dolphins to get it. For you, it could be as simple as looking over the fence into b2c land.
