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5 marketing reporting best practices
When you’re completely obsessed with something, it can be difficult to appreciate that not everyone feels the same way. I, for example, am currently obsessed with RuPaul’s Drag Race – but that does not...
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What everyone’s geeking out on in b2b
We're not afraid to say it: We're total, 100%, bona fide B2B marketing geeks. And to keep our geek credentials up to date, we continue to learn, experiment and deepen our understanding of current...
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Top 10 podcasts for b2b marketing ideas and tips
We all love a good podcast, whether your jam is true crime, comedy or current affairs. Not only are they great for entertainment and staying informed, but they’re also an easy way to learn about new...
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3 more A/B split tests to improve your LinkedIn ad performance
You want to improve your LinkedIn ads. That's why you're here. Smart decision on your behalf as optimised LinkedIn campaigns will help you reach the people who matter most to your business. Not to...
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How sustainable is b2b content marketing?
Content marketing for business has been around a while now, so there’s a whole heap of data and outcomes that we can reference to evaluate its effectiveness. In 2017, Mark Schaefer, a...
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B2B inbound marketing: 5 ways to optimise your content for Google
So you’re a keen b2b inbound marketer—your website is packed with high quality blogs, ebooks, case studies, videos and more. There’s only one problem: no one is finding any of the content you’ve worked...
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The 5 inbound marketing tools that you need to succeed in 2021
There’s nothing more frustrating than a marketing tool that doesn’t do what you need it to. You might have the best b2b inbound marketing strategy in the world, but if you don’t have the tools to...
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5 ways to make use of the holiday downtime to improve your website
It’s the most wonderful time of the year. Christmas is a time to reconnect with friends and family, spread joy and love, eat our weight in food, celebrate surviving 2020 and … improve your website and...
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6 biggest HubSpot onboarding mistakes and how to avoid them
After much research and discussion, you’ve decided to invest in HubSpot. Your marketing automation journey is about to begin! But first, onboarding. As with any new platform, the quality of your...
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How to choose the best HubSpot agency to help with onboarding
After much research, you’ve decided to invest in HubSpot as your marketing automation platform. But now you’re faced with another task: onboarding. Migrating your data and website over, creating...
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The difference between brand personas and buyer personas
Advances in marketing technology and analytics have significantly increased our ability to design and perform truly targeted marketing. With access to powerful demographic, firmographic and behavioural...
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B2B marketing beyond third-party cookies & iOS app data
While ad retargeting and optimisation has been the bread and butter of many marketers’ paid strategies for years, that time is fast coming to an end. In an increasingly privacy-conscious digital age,...
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5 signs you need a LinkedIn thought leadership strategy
LinkedIn has evolved quite a bit in recent years. Do you remember when it was purely a place to upload your resume? Especially in the last year or so, the type of content that people post has changed...
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5 marketing trends, tactics and strategies you need to know
Marketers are facing many challenges these days. Not only has the global pandemic turned many sectors and business models upside down, the digital space is also undergoing seismic changes. And while...
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3 steps to improve your brand voice and fix boring content
Are you struggling to produce content that captures the attention of your target audience? That isn’t, well… boring? We might hate to admit it, but sometimes we have a content problem. Dozens of blog...
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Facebook Analytics is about to go. What now?
If there’s one word that can sum up the past 12 months it would have to be ‘change’: A global pandemic, social upheaval, emerging privacy and data policies, digital behemoths taking new directions…...
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In-house, outsourced or hybrid: Which marketing team is right for you?
It's not news to you that marketing budgets have come under greater scrutiny as the pandemic's economic impact has been felt. Gartner research found almost half of CMOs faced budget cuts in 2020. Amid...
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How to design a LinkedIn thought leadership strategy
Previously, on the Brand chemistry blog, we told you why you need a LinkedIn thought leadership strategy. And in this week's episo... I mean, blog, we'll break down what that strategy should include.
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How to get backlinks that actually help your organic search ranking
While establishing credibility on the internet can be an ever changing task, one thing that is always important (and always will be) is having good domain authority.
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