Picture this: You're at a mining industry conference, and someone asks what your company does. Do you launch into a 10-minute explanation of your go-to-market strategy, covering every possible application of your technology? Or can you deliver a laser-focused message that makes execs sit up and take notice?
If you're struggling with the former, you're not alone. Many industrial b2b companies cast their nets wide, fearing they'll miss opportunities if they focus too narrowly. But here's the plot twist: the most successful product market strategy often involves saying "no" to good opportunities so you can say "yes" to great ones.
