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Supercharge your sales pipeline with Breeze Prospecting Agent and Intelligence
Be honest – prospecting isn't exactly your idea of a good time.If you're like most sales pros, you'd rather have meaningful conversations with potential customers than dive into endless prospect lists...
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A practical guide to b2b brand activation
The executive board meeting had gone well. Your marketing team has presented its new brand strategy and go-to-market approach. The vision was compelling, the positioning clear, and everyone seemed...
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Beyond the style guide: Creating consistent brand messaging for growth
Picture this: Your technical sales team is presenting to a major prospect. They're using messaging from last year's product sheets, while your website showcases your new solution-focused positioning....
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Rethinking pricing methods in marketing
When was the last time you updated your pricing methods?If you're like most industrial b2b organisations, you're probably still using the same cost-plus approach in your go-to-market strategy that's...
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Product market strategy: why narrowing your market expands revenue
Picture this: You're at a mining industry conference, and someone asks what your company does. Do you launch into a 10-minute explanation of your go-to-market strategy, covering every possible...
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How to create an Ideal Customer Profile (ICP) that drives real revenue
When creating an Ideal Customer Profile (ICP) for your go-to-market strategy, most advice focuses on quick-win metrics: company size, industry, and basic firmographics. While these elements matter,...
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Prove marketing ROI by leveraging sales insights
As a marketing leader in b2b, you're likely familiar with the pressure to prove marketing's impact on revenue. While your leadership team readily understands the value of direct sales, demonstrating...
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Beyond user metrics: Measuring product-market fit in industrial b2b
"You'll just know when you have product-market fit." We’ve lost track of the number of times we’ve heard this Silicon Valley wisdom thrown around. It’s perfect for SaaS startups measuring daily active...
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Real-world go-to-market strategy examples from industry pioneers
For the past five years, we’ve witnessed a significant transition in go-to-market strategy of industrial b2b organisations. Today's technical buyers are digital-first industry leaders seeking...
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Engineering clear go-to-market goals for b2b growth
"We need to modernise our go-to-market strategy." It's a phrase we hear often in our conversations with manufacturing and industrial clients here in Australia. However, the typically cited go-to-market...
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Rethinking the traditional b2b go-to-market strategy framework
Manufacturing giants and industrial leaders are facing a pivotal moment. While tech startups grab headlines with their rapid scaling strategies, established b2b organisations grapple with a very...
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How b2b brands can harness AI and authenticity
Dr Seuss-esque garden-inspired stage design. Interactive AI bot stations. An event-specific parfumerie aptly named ‘Scent to Inbox’. World-class speakers dropping knowledge bombs.
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Why email remains the MVP of b2b marketing in 2025
Neil Patel at FWD 2025 in Sydney last week perfectly captured the paradox of modern marketing: As we collectively chase the next shiny digital tool, the humble email continues to quietly outperform...
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Breeze Customer Agent: your AI-powered customer care sidekick
We’re heralding Breeze Customer Agent as the Swiss Army knife of customer support—it’s a single, sleek solution that handles your customer care and engagement processes. Armed with AI-powered features...
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Blaze ahead with Breeze Copilot: HubSpot’s AI Companion
Ever stared at your HubSpot platform, wishing it would just...do more of the work for you? Enter Breeze Copilot – HubSpot’s new AI companion and the backbone of its Breeze AI product suite - to level...
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Hubspot vs your CRM: The industrial b2b guide to choosing smarter
If your CRM system were a machine on your factory floor, would it pass your quality control standards?
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How to find the right HubSpot marketing agency
Let's be honest - finding the right HubSpot agency feels a bit like dating. Everyone looks great on paper, but finding someone who truly gets you? That's the real challenge.
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Engineering marketing automation workflows that transform your growth
Marketing automation workflows promise efficiency, streamlined lead nurturing, and sales teams receiving perfectly qualified prospects. But in the industrial sector, the reality often falls short of...
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The all-alusive ROI on marketing: turn data into boardroom-blitzing results
Picture this: you're preparing for a board meeting where you'll need to justify your marketing budget. But your data is scattered across multiple systems - basic CRM exports, email platform analytics,...
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HubSpot integration: A practical guide to strategic clarity
While HubSpot offers powerful capabilities for industrial b2b organisations, completely migrating away from existing systems isn't always practical—or necessary. In fact, many organisations need to...
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