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5 b2b reporting best practices
When you’re utterly obsessed with something, it can be difficult to appreciate that not everyone feels the same way. This is equally true for your marketing dashboard. You might be ecstatic that your...
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Cut through the b2b content clutter with data storytelling
Storytelling and data can seem like unlikely companions – one soft and pliable, the other hard and fixed, destined to tell their own stories. However, when the emotional connection of qualitative is...
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A first look at the AI-powered HubSpot Content Hub
Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It...
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How to choose the best HubSpot agency to help with onboarding
After much research, you’ve decided to invest in HubSpot as your marketing automation platform. But now you’re faced with another task: onboarding. Migrating your data and website over, creating...
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How to take b2b customer service from woeful to wonderful
Dealing with poor b2b customer service is a grating experience. Waiting on hold for ages, having to re-explain the same thing to multiple customer service reps, and poorly designed chatbots are,...
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Mastering AI, SEO and the March 2024 Google Core Update
The latest Google Core Update in March 2024 has had a significant impact on the digital marketing world, particularly for those who heavily rely on automated content creation. This update aims to...
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The art and science of b2b website design
B2b website development requires both art and science - left brain and right brain. You need a scientific, data-driven process for organising information, attracting users, and providing an exemplary...
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How to select a HubSpot website design agency for your b2b business
Want a b2b website that attracts and holds your audience’s attention? It’s easier said than done. While people spend more time online than ever before, and b2b websites enjoy a higher than average time...
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What is UX writing? And how to do it well
We know that a more engaging user experience increases the likelihood of conversions. However, the user experience has traditionally been tied to design and visual elements—but what about UX writing?
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6 power-ups from building a website with HubSpot
Websites are like opinions – everyone has one, and the spectrum of usefulness is expansive.A b2b website is successful if it is attracting, engaging and converting buyers, no matter what that...
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A review of the HubSpot website builder for b2b businesses
When you think of HubSpot, most people think of its famous CRM and inbound marketing solutions. And they’re right to do so! However, we strongly suggest you get reacquainted with what HubSpot can offer...
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Good, better, best: Your guide to mastering b2b website best practices
Ever wonder if your b2b website is helping or hurting your growth?A powerhouse b2b website demands an immersive user experience that builds trust and fuels business growth. It requires following some...
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Maximising success: b2b influencer marketing for business growth
This may come as a shock, but influencer marketing is for more than just consumer brands. Australian b2b businesses are increasingly tapping into the power of influencers to reach their target...
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AI website analytics: a new era for b2b marketing
Remember the early days of b2b lead nurturing when a content download would commonly be followed up with an awareness stage blog post, a case study and an offer in quick succession? Like we could...
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Pricing HubSpot: A simple breakdown of costs and tiers for every business
So, you’ve heard the buzz about HubSpot—maybe from a business pal, a podcast, or that one enthusiastic colleague who can't stop talking about CRMs at lunch. You’re ready to dive in and turbocharge your...
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Another HubSpot powerplay: introducing Breeze AI
Well, HubSpot has gone and done it again. Just as GTM teams are drowning in a sea of disconnected tools, siloed data, complex customer journeys and shrinking budgets—voilà—HubSpot offers a solution. At...
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How to choose the best HubSpot agency to help with onboarding
After much research, you’ve decided to invest in HubSpot as your marketing automation platform. But now you’re faced with another task: onboarding. Migrating your data and website over, creating...
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Your new marketing MVPs: Breeze Content Agent and Social Agent!
Dayuuuum HubSpot, back at it again with the nifty features!
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Breeze Customer Agent: your AI-powered customer care sidekick
We’re heralding Breeze Customer Agent as the Swiss Army knife of customer support—it’s a single, sleek solution that handles your customer care and engagement processes. Armed with AI-powered features...
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Blaze ahead with Breeze Copilot: HubSpot’s AI Companion
Ever stared at your HubSpot platform, wishing it would just...do more of the work for you? Enter Breeze Copilot – HubSpot’s new AI companion and the backbone of its Breeze AI product suite - to level...
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