In life, going from a stranger to something more … exciting … is a complex process that relies on a lot of time and a lot of effort from the parties involved.
In business, the same principles apply. If a customer is to become a part of your company, then there are a number of things that you must do to find them, nurture the relationship and ensure it is a happy and fulfilling experience for everyone. In this two-part series, we look at all the stages in this life cycle: From how you know you’ve got the right leads to how to nurture them and ultimately ensure that your sales and delivery team have everything they need to turn a lead into a long-lasting friend of your business.
Part one: Finding that right match: Who are they?
There is the perception in business that all leads are good leads. Companies will spend big dollars on outbound marketing, flinging everything to the wall in order to see what sticks.
