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5 amazing design directives for product page victory
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5 more amazing design directives for product page victory
The post 5 more amazing design directives for product page victory appeared first on Brand chemistry.
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Swipe right: Why it’s important to find the best leads (not the most leads)
The post Swipe right: Why it’s important to find the best leads (not the most leads) appeared first on Brand chemistry.
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Shades of grey: 4 types of social media influencers and what they should be...
The post Shades of grey: 4 types of social media influencers and what they should be disclosing appeared first on Brand chemistry.
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Swipe right, part two: How to get to the next base with your leads
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Communication Breakdown: Why IT and marketing must learn to get along
Everyone has a nemesis. History and literature are rife with stonking great feuds — Sherlock and Moriarty, the Montagues and the Capulets. Even Dora the Explorer has Swiper.
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5 amazing design directives for product page victory
Software companies all over the world have a specific challenge. It is one that we see them consistently struggle with – and no wonder. It is not an easy job.
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5 MORE amazing design directives for product page victory
Design is one of the most critical elements of selling a product or service. But if last week’s post taught us anything, it’s that it’s particularly important for software companies. Software can be...
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Swipe right: Why it's important to find the best leads (not the most leads)
In life, going from a stranger to something more … exciting … is a complex process that relies on a lot of time and a lot of effort from the parties involved.In business, the same principles apply. If...
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Shades of grey: 4 types of social media influencers and what they should be...
In our last piece, Blurred lines: Why social media influencers must disclose their brand relationships, we looked at the new Google rules that outline what influencers should be disclosing and how they...
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Swipe right, part two: How to get to the next base with your leads
In the first part of this series, we looked at whether you’re like a first-time Tinder user – that is, getting lots of leads that turned out to be not that well matched. Luckily we’ve fixed that. No...
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Why you need to hire an inbound marketing agency to complete your buyer personas
Buyer personas are critical for b2b inbound marketing success. Without a clear understanding and representation of your customers, you simply cannot design an appealing product - let alone market it...
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Bc Lab Report: May’s b2b inbound marketing round-up
May’s been a cracker for us here at Brand chemistry. We’ve got more fantastic new clients on board, and our existing clients continue to go from strength to strength. We also had the pleasure of...
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On point: 3 b2b tech companies who are slaying this inbound marketing gig
Inbound b2b marketing isn’t for the faint of heart. It is an involved, detailed, strategic process.
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Quick wins: the best ways to spend your remaining budget before EOFY
The end of the financial year is approaching, and – miracle of miracles – you still have some money left in the marketing budget. The clock is counting down to June 30, so you have to spend it quick...
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Snapshot from CeBIT: The 7 Global megatrends according to Dr Stefan Hajkowicz
We were lucky enough to attend theCeBIT 2016 exhibition last month and we caught a fantastic session about Global Megatrends, led by Dr Stefan Hajkowicz, Futures Researcher and Principal Scientist at...
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How to boost your inbound marketing strategy for the new financial year
The end of the financial year is looming – a time for gathering up loose receipts from wallets and handbags; a time for buyer’s remorse from overspending at EOFY sales; and a time for marketing...
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Evolve your digital marketing program from operational to experiential
In May, we’ve been lucky enough to attend some really great talks at CeBIT 2016, and we’ve taken a lot away from them.
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The Wizard of Oz’s guide to mapping content against buyer personas and buying...
In an ideal world, your inbound content should be like the Yellow Brick Road in The Wizard of Oz, a shiny, glittering, well-posted path that ultimately leads your customer to where they need to be —...
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The Wizard of Oz’s guide to mapping content against buyer personas and buying...
In an ideal world, your inbound content should be like the Yellow Brick Road in The Wizard of Oz, a shiny, glittering, well-posted path that ultimately leads your customer to where they need to be —...
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